The recently unveiled Gugulethu emblem has come under fire from certain sections of the community, with some saying there was nothing impressive about it.
They lambasted the designer of being lazy, saying the logo lacked creativity.
In an interview with City Vision on Saturday 1 October readers had strong views about the logo with some calling for the process to start from scratch.
Esona Peter (23), from Kanana informal settlement, said the logo resembles the City of Cape Town’s logo.
She said the designers missed the point.
“Yhuuu why-orange kengoku? But it looks like the one for the City of Cape Town. It’s a copy and paste. There’s nothing that shows Gugulethu here,” she said, adding that everything about it was wrong.
Another resident from NY3A, who named herself as Pretty(43), said the process should start all over.
“I did a history subject in high school. I’ve learned about cartoons in both South Africa and European history. When you draw something, make it meaningful. There is nothing portrayed or associated with Gugulethu in this logo. They should have drawn maybe NY1 street with the old houses (there ones that are like hostels) and street lights along the road,” she suggested.
Mike (37), who resides at NY43, stated that the logo was a disaster.
He echoed Pretty’s sentiment that the emblem needed to be redone.
“I saw it on social media and people were complaining about it. I also think something needs to be done about it. The people who oversaw it would have requested the community to draw it. There are many artists in Gugulethu who would come up with better ideas if they were invited. That logo is totally wrong,” said Mike, adding that the colour of it did not appeal to the community.
Ayanda Fayo, from Khikhi, declared that the logo needed to be changed.
“I’ve heard about it from some of the church members on Sunday. I don’t know what is the significance of the logo or what impact it has in the community. We need money. We need jobs. People are unemployed. We need jobs instead of orange flags,” said Fayo.
Logo designer Ayanda Makhalima called on people to thoroughly analyse the logo. That, he said would give them a better understand and perspective.
The logo was chosen after a long design process among learners from the local high schools.
Makhalima says the logo talks a lot about where the people of Gugulethu come from, not necessarily about the area itself.
“Before I started creating the logo I did some research about Gugulethu and where its people came from. I found out that they were coming from District Six in Cape Town. So, I decided to draw the Table Mountain with District Six. The colour that I used was brown for the soil. And the circle that I made means unity,” he explained.
